Power Up Your Facebook
Native Integrations
Improve your Facebook insight, craft better audiences, and boost your
advertising ROI — all without coding a server.
Improve Your Facebook RAS
Deviate Tracking helps you identify high-value prospects by giving insight into their behavior. With its fine-grained data options, Deviate Tracking makes it easy to create and segment lookalike audiences. Better audiences lead to better ads and targeting, which leads to a better return on ad spend.
Advanced Facebook marketers need advanced tools, and CAPI native integrations are notoriously rigid. This is where Deviate Tracking shines. Our conversion tracking is higher granularity than any native CAPI solution, resulting in a 220% increase in events tracked
Improve Your Facebook RAS
Deviate Tracking helps you identify high-value prospects by giving insight into their behavior. With its fine-grained data options, Deviate Tracking makes it easy to create and segment lookalike audiences. Better audiences lead to better ads and targeting, which leads to a better return on ad spend.
Advanced Facebook marketers need advanced tools, and CAPI native integrations are notoriously rigid. This is where Deviate Tracking shines. Our conversion tracking is higher granularity than any native CAPI solution, resulting in a 220% increase in events tracked
Go Beyond Native Tracking Solutions
Deviate Tracking takes the stress out of Facebook tracking. It’s simple enough for everyday users and feature-rich enough for power users, all without a single line of server code.
Easy Setup, Flexible Results
Deviate Tracking is as easy to setup as a partner integration and as flexible as a custom solution, letting you take your optimization to it's full potential.
True Serverless Setup
A normal CAPI configuration expects you to configure and program your own server to get good tracking data. With Deviate Tracking, we take care of all of CAPI's technical side, you'll never have to worry about a server, or code and just focus on marketing your business.
Rich Datalayer Triggers
Only want to track users who followed a certain funnel flow or interacted with your website in a specific way? Deviate tracking intergrates with the powerful features of GTM, providing total control over your tracking.
Track Complex Funnels and Interactions
Go beyond your native integrations, tracking anything and everything, with Deviate Tracking you have the option to replace or enhance your current CAPI tracking solution to optimize for the metrics you want.
Choose Your Best
Pricing Plans
Our pricing is simple and straightforward, and comes with a no questions asked 30-day money back guarantee.
Start a 7-day trial today and experience how seamless and painless tracking can be.
* Calculate your monthly request requirements with our usage estimation guide.
What Users are Saying
Overjoyed.
Trying to setup Facebook’s CAPI has been a nightmare for me and my team. We were overjoyed when we found your product.
Works with One Pixel or Many
Deviate Tracking was the easiest way to get CAPI working with multiple pixels, I couldn’t use a native integration for that and Deviate Tracking saved me
Great Documentation
Thank you for creating a product that is very well put together, nicely documented, and sorely needed!
Frequently Asked Questions
Is Deviate Tracking secure?
Yes, absolutely. We hash your user data with SHA256 (Facebook’s standard for sensitive information), our server is hosted on Google Cloud, and we don’t keep long-term logs.
Do I need to set up my own server or know how to code?
Yes, absolutely. We hash your user data with SHA256 (Facebook’s standard for sensitive information), our server is hosted on Google Cloud, and we don’t keep long-term logs.
What do I need to use Deviate Tracking?
Yes, absolutely. We hash your user data with SHA256 (Facebook’s standard for sensitive information), our server is hosted on Google Cloud, and we don’t keep long-term logs.
Is there a contract or hidden fees?
Yes, absolutely. We hash your user data with SHA256 (Facebook’s standard for sensitive information), our server is hosted on Google Cloud, and we don’t keep long-term logs.
What is Deviate Tracking compatible with?
Yes, absolutely. We hash your user data with SHA256 (Facebook’s standard for sensitive information), our server is hosted on Google Cloud, and we don’t keep long-term logs.
Contact Our Sales Team.
For technical questions, please see the
knowledge base.