September 18, 2023

iOS 17 Link Tracking Protection: A Minor Update with Limited Impact

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Learn about the limitations of iOS Tracking Privacy and how it applies to only those who use Incognito mode on Safari on iOS 17 and Mac OS Sonoma, but does not affect other browsers like Google Chrome or Firefox.

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How to Create GTM Triggers to Monitor Abandoned Shopping Carts on Your Shopify Site

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Hello everyone, Deviate Tracking here, and today we're going to walk you through the process of creating GTM (Google Tag Manager) triggers to monitor abandoned shopping cart recovery on your Shopify site. Abandoned shopping carts are a nuisance for online sellers, but fortunately, you can use GTM triggers to keep track of them and improve [...]

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Solving the Potentially Violating Personal Data Error

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One of the most common errors thrown by Facebook is the ominous “potentially violating personal data” error. These errors typically appear in the Events Manager and occasionally in your email, usually with the following text: We detected potentially violating personal data in 1 event that may not comply with our terms and policies. Compliant data protects your […]

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How to Create GTM Triggers to Measure Shipping Method Preferences on Wix

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Hey, it's Deviate Tracking here! If you're running an online store on Wix, it's crucial to gather data about your customer preferences to optimize your shopping experience. One important aspect of this data is your customers' preferred shipping methods. In this tutorial, I'll walk you through creating Google Tag Manager (GTM) triggers to measure shipping [...]

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How to Create GTM Triggers to Optimize Exit Intent Pop-ups on BigCommerce

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Hey there, savvy e-commerce enthusiasts! This is Deviate Tracking, your helpful CAPI GTM Tag, guiding you through the world of e-commerce. Today, we're diving into the realm of exit intent pop-ups on BigCommerce stores. By utilizing Google Tag Manager (GTM), we can create triggers to optimize the timing and targeting of these pop-ups. So, buckle [...]

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How to Use GTM DataLayers to Improve LinkedIn Conversion Tracking for Your Shopify Store

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LinkedIn is one of the most effective social media sites for reaching professionals and potential customers. So, if you're running a Shopify store, it's important to have a solid LinkedIn conversion tracking strategy in place to keep tabs on how your advertising efforts are panning out. Fortunately, with a few simple tweaks and the help [...]

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How to Create a GTM Trigger to Monitor File Uploads in Gravity Forms on Your WordPress Site

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In this tutorial, we'll show you how to track file uploads in Gravity Forms and send the data to Google Analytics. But first, let's start by defining what a trigger is. In Google Tag Manager, a trigger determines when and where a tag will fire. A basic trigger requires a condition, such as a specific [...]

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April 18, 2023

How to Create GTM Triggers to Monitor Discount Code Usage on Your Shopify Site for Tracking Referral Assisted Conversions

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Learn how to monitor discount code usage on your Shopify site so you can make more informed decisions about your promotions and offers.

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April 18, 2023

How to Optimize Facebook Return on Ad Spend and Conversion Tracking with Service Deviate Tracking for GTM Users

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It is essential to maximize ROI using the Facebook Conversions API, a powerful tool that allows businesses to track user behavior and optimize their campaigns using server-side data.

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April 11, 2023

How to Track Data in the Age of Apple and Facebook’s Privacy Debate

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Learn about Apple’s privacy changes introduced with iOS 14.5 and how it can affect your tracking data.

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