What is a CAPI Solution? Facebook Conversion API (CAPI) solutions are services or plugins that track users on your site and send the data to the Facebook Conversions API. Many CAPI solutions automatically collect user data, such as names or emails. This is hard to set up by hand, but can improve your conversion rate […]
After reading your tenth cryptic error message, you might be left with the urge to close the Diagnostics tab and never look at it again. We can’t blame you — debugging Facebook tracking can be a nightmare. It’s worth it in the end, though. The time spent fixing errors now will be repaid tenfold in your marketing return on investment. That’s why we’ve collected a list of the top four Facebook errors. Each error has an explanation of what it means, why it’s happening, and instructions on how to fix it.