What is a CAPI Solution? Facebook Conversion API (CAPI) solutions are services or plugins that track users on your site and send the data to the Facebook Conversions API. Many CAPI solutions automatically collect user data, such as names or emails. This is hard to set up by hand, but can improve your conversion rate […]
This update contains a GTM bug workaround, several quality-of-life improvements, and some backend stability updates.
After reading your tenth cryptic error message, you might be left with the urge to close the Diagnostics tab and never look at it again. We can’t blame you — debugging Facebook tracking can be a nightmare. It’s worth it in the end, though. The time spent fixing errors now will be repaid tenfold in your marketing return on investment. That’s why we’ve collected a list of the top four Facebook errors. Each error has an explanation of what it means, why it’s happening, and instructions on how to fix it.
Here at Deviate Tracking, we strive to remain connected to our customers — we heard your requests, we listened, and now we’re delivering a solution. This update brings the ability to use Deviate Tracking with native integrations.
Confused about requests? Not sure which subscription tier you should buy? This article has you covered with a five-minute tutorial on estimating your monthly usage.
Unsure what Match Quality means? Worried that it’s too low? This article will put your uncertainty to rest with an in-depth explanation of how Match Quality is calculated and how to boost it for maximum return on investment.