Level-Up Your Meta (Facebook) CAPI
Other Meta (Facebook) CAPI solutions are too limited.
Your agency and clients deserve better.
Features
Deviate Tracking vs Other CAPI Solutions
See how Deviate Tracking compares to first party solutions and learn why our GTM based solution empowers you and your clients.
Common Events
Deviate Tracking
DT
Meta Pixel for Wordpress
Meta for WP
Facebook for Woocommerce
FB for WC
Shopify for Facebook
Shopify for FB
CAPI DNS Gateway
CAPI DNS
Page View, Initiate Checkout, Purchase
View, Checkout, Purchase
Add to Cart, Product View
Cart Add, Product View
Newsletter Sign Up, Contact Form Submit, Chat Message
Optin, Contact, Chat
Schedule a Calendar, Book Appointment, Start Free Trial
Schedule, Book, Start Trial
Search for a Product, Customize a Product, Paginate Gallery
Search, Customize, Load More
Video Played, Video Unmuted, Carousel Interaction
Vid Played, Vid Unmute
Add to Wishlist, Price Alert, Restock Notification
Wishlist, Alert, Restock
Payment Step, Abandoned Form, Abandoned Checkout
Payment Step, Abandon Form, Abandon Cart
Popup Open, Popup Close, Map Interaction
Popup State, Map Interaction
FBQ Events
Deviate Tracking
DT
Meta Pixel for Wordpress
Meta for WP
Facebook for Woocommerce
FB for WC
Shopify for Facebook
Shopify for FB
CAPI DNS Gateway
CAPI DNS
Contact, Lead
Contact, Lead
Add to Cart, Add to Wishlist, Customize Product
Cart, Wishlist, Customize
Purchase, Donate
Purchase, Donate
Initiate Checkout, Add Payment Info
Checkout, Add Payment
Page View, View Content
Page View, View Content
Schedule, Submit Application
Schedule, Submit
Search, Find Location
Search, Find Location
Subscribe, Start Trial
Subscribe, Start Trial
Complete Registration
Registration
Event Data
Deviate Tracking
DT
Meta Pixel for Wordpress
Meta for WP
Facebook for Woocommerce
FB for WC
Shopify for Facebook
Shopify for FB
CAPI DNS Gateway
CAPI DNS
Price
Price
Email
Email
Name
Name
Address
Address
Video Progress
Video Progress
Coupon Code
Coupon Code
Product Name
Product Name
SKU
SKU
Variant
Variant
Tracking Actions
Deviate Tracking
DT
Meta Pixel for Wordpress
Meta for WP
Facebook for Woocommerce
FB for WC
Shopify for Facebook
Shopify for FB
CAPI DNS Gateway
CAPI DNS
Button Click, Link Click
Button, Link
Page View
Page View
Scroll Depth
Scroll Depth
Iframe Click
Iframe Click
Page Exit
Page Exit
Additional Parameter Support
Extra Param
On Screen Element Change
Element Change
Video Tracking
Video
Tracking Terms Agree
Terms Agree
Engineered for Power Users & Agencies
Meta's native CAPI solution may be good enough for amateurs, but marketing agency owners need something more powerful to continue performing for their demanding clients. Deviate Tracking is the ultimate solution for advertisers who need to make the most of their ad spend — where the difference between capturing and missing a conversion event means the retention or loss of a valuable client.
Learn MoreDeviate Tracking bypasses Apple's tracking data blocker.
Improve Your Meta Ad ROAS
Tracking is crucial — you know that. The more accurate your tracking, the better you are able to optimize your compaigns and increase your ROAS. With its fine-grained data options, Deviate Tracking allows for a 220% increase in events tracked compared to Meta's native solutions.
Learn MoreTrack 220% More Events With Deviate Tracking
PageView
Active
39.1K
39.1K
Last received 14
minutes ago
Add to cart
Active
2.5K
2.5K
Last received 2
hours ago
Initiate checkout
Active
962
962
Last received 1
hour ago
Purchase
Active
630
630
Last received 1
hour ago
Total Events
43.2K
43.2K
Affiliate Program
Earn 35% Commission for Each Referred Subscription
For each and every client your sign up, you can get upwards of $27.65 per month for the lifetime of your referred subscriptions.
Apply for Affiliate Program
What Our Clients Say
Our clients love Deviate Tracking and how powerful and effective it is.
Trying to set up Facebook's CAPI has been a nightmare for me and my team. We were overjoyed when we found your product.
Zach T
Head of Marketing
Deviate Tracking was the easiest way to get CAPI working with multiple pixels. I couldn't se a native integration for that and Deviate Tracking saved me.
Melhem M
Director of Marketing
You guys do a great job staying up to date with Facebook CAPI upgrades, so we aren't going to manage it ourselves and will stick with Deviate Tracking.
Herb L
Lead Developer