Knowledge Base: Facebook Help

Unsure what Match Quality means? Worried that it's too low? This article will put your uncertainty to rest with an in-depth explanation of how Match Quality is calculated and how to boost it for maximum return on investment.

After reading your tenth cryptic error message, you might be left with the urge to close the Diagnostics tab and never look at it again. We can't blame you -- debugging Facebook tracking can be a nightmare. It's worth it in the end, though. The time spent fixing errors now will be repaid tenfold in your marketing return on investment. That's why we've collected a list of the top four Facebook errors. Each error has an explanation of what it means, why it's happening, and instructions on how to fix it.