Level-Up Your Meta (Facebook) CAPI
Other Meta (Facebook) CAPI solutions are too limited.
Your agency and clients deserve better.
For Agencies & Power Users
Go Beyond Meta's Integrations
Meta's CAPI may work for amateurs, but marketing agencies need powerful tools to meet client demands. See how Deviate Tracking compares to first party solutions and learn why our GTM based solution empowers you and your clients.
Common Events
Deviate Tracking
DT
Meta Pixel for Wordpress
Meta for WP
Facebook for Woocommerce
FB for WC
Shopify for Facebook
Shopify for FB
CAPI DNS Gateway
CAPI DNS
Page View, Initiate Checkout, Purchase
View, Checkout, Purchase
Add to Cart, Product View
Cart Add, Product View
Newsletter Sign Up, Contact Form Submit, Chat Message
Optin, Contact, Chat
Schedule a Calendar, Book Appointment, Start Free Trial
Schedule, Book, Start Trial
Search for a Product, Customize a Product, Paginate Gallery
Search, Customize, Load More
Video Played, Video Unmuted, Carousel Interaction
Vid Played, Vid Unmute
Add to Wishlist, Price Alert, Restock Notification
Wishlist, Alert, Restock
Payment Step, Abandoned Form, Abandoned Checkout
Payment Step, Abandon Form, Abandon Cart
Popup Open, Popup Close, Map Interaction
Popup State, Map Interaction
FBQ Events
Deviate Tracking
DT
Meta Pixel for Wordpress
Meta for WP
Facebook for Woocommerce
FB for WC
Shopify for Facebook
Shopify for FB
CAPI DNS Gateway
CAPI DNS
Contact, Lead
Contact, Lead
Add to Cart, Add to Wishlist, Customize Product
Cart, Wishlist, Customize
Purchase, Donate
Purchase, Donate
Initiate Checkout, Add Payment Info
Checkout, Add Payment
Page View, View Content
Page View, View Content
Schedule, Submit Application
Schedule, Submit
Search, Find Location
Search, Find Location
Subscribe, Start Trial
Subscribe, Start Trial
Complete Registration
Registration
Event Data
Deviate Tracking
DT
Meta Pixel for Wordpress
Meta for WP
Facebook for Woocommerce
FB for WC
Shopify for Facebook
Shopify for FB
CAPI DNS Gateway
CAPI DNS
Price
Price
Email
Email
Name
Name
Address
Address
Video Progress
Video Progress
Coupon Code
Coupon Code
Product Name
Product Name
SKU
SKU
Variant
Variant
Tracking Actions
Deviate Tracking
DT
Meta Pixel for Wordpress
Meta for WP
Facebook for Woocommerce
FB for WC
Shopify for Facebook
Shopify for FB
CAPI DNS Gateway
CAPI DNS
Button Click, Link Click
Button, Link
Page View
Page View
Scroll Depth
Scroll Depth
Iframe Click
Iframe Click
Page Exit
Page Exit
Additional Parameter Support
Extra Param
On Screen Element Change
Element Change
Video Tracking
Video
Tracking Terms Agree
Terms Agree
Step-by-Step
How It Works
Deviate Tracking
installs to any
standard serverless
GTM container, so
you can manage all
your conversion
tracking in one place.
Step 1:
A user with
an adblocker
loads your site.
The first thing
that most users block
is the tracking code
for Facebook (Meta),
whether through iOS's
ITP (Intelligent
Tracking Prevention) or
another privacy-focused
adblocker.
Step 2:
Deviate Tracking's GTM
tag sends data to
Deviate Tracking's server.
Our GTM tag takes
your desired conversion
information (such as
emails, prices, or
item names) and sends
it to our server for
processing, bypassing
the need for Facebook's
pixel code to execute
on the user's browser.
Step 3:
We send data directly
to Facebook's server,
no matter the platform.
Our server processes
your data and sends
it directly to Facebook,
bypassing the standard
Facebook (Meta) pixel code
entirely. This conversion
data can't be blocked
by the end user, whether on
Wordpress, Shopify, or Wix.
Optimize Your Meta Ads
Improve Your Facebook ROAS
Deviate Tracking helps you identify high-value prospects by giving insight into their behavior. With its fine-grained data options, Deviate Tracking makes it easy to create and segment lookalike audiences. Better audiences lead to better ads and better targeting, which leads to a better return on ad spend.
Advanced Facebook marketers need advanced tools, and CAPI native integrations are notoriously rigid. This is where Deviate Tracking shines. Our conversion tracking is higher granularity than any native CAPI solution, resulting in a 220% increase in events tracked.
Track 220% More Events With Deviate Tracking
PageView
Active
39.1K
39.1K
Last received 14
minutes ago
Add to cart
Active
2.5K
2.5K
Last received 2
hours ago
Initiate checkout
Active
962
962
Last received 1
hour ago
Purchase
Active
630
630
Last received 1
hour ago
Total Events
43.2K
43.2K
The Power
of GTM
Track Anything.
Track Everything.
Explore the power
of GTM and
learn how
Deviate Tracking
can supercharge
your ad
optimization
Iframes
Learn how to track clicks into iframes for any embed, including Spotify.
Learn How
Contact Forms
From Wordpress to Wix, learn how to track any contact form.
Learn How
Dynamic Variables
Dynamic variables help send price and product variant ids.
Learn How
Click Funnel Orders
Learn how GTM helps you track click funnel orders.
Learn How
Abandoned Checkouts
Focus your optimizations on users who didn't finish their checkout.
Learn How
Exit Popups
Track how well your exit (or any) popup is working.
Learn How
Pricing
Simple and Straightforward
Our pricing comes with a no questions asked 30-day money back guarantee. Start a free trial today and experience how painless and seamless tracking can be.
FAQ
Frequently Asked Questions
Is it
secure?
Yes, absolutely.
We hash
your user data
with SHA256
(Facebook’s standard
for sensitive
information), our
server is hosted
on Google Cloud,
and we don’t
keep long-term logs.
Any hidden
fees?
No. Prices
are as listed
above. If your
usage exceeds your
subscription tier’s
limits, excess
events will be
discarded. You
will not be
charged extra.
Do I keep
my existing pixel?
Yes. Deviate Tracking
will automatically
install a pixel
of your choice
for you. You can
choose to keep
your old pixel or
start over with
a fresh one.
Is it easy
to update?
Deviate Tracking uses
GTM's one-click update
feature. Staying up
to date has never
been easier.
Where can I
get support?
Couldn’t find
your answer? Submit
a ticket
to get help from our
technical support team.
We pride ourselves on our
rapid response time
and will reach out
to you as quickly
as possible.
Reviews
What Users Say About Deviate Tracking
You guys do a great job staying up to date with Facebook CAPI upgrades, saving us countless hours every week. We will stick with Deviate Tracking for all our clients.
Lead Developer
Deviate Tracking was the easiest way to get CAPI working with multiple pixels. I couldn't use a native integration for that and Deviate Tracking saved me.
Director of Marketing
Our entire business relies on this stuff working, like many other businesses. Deviate Tracking has become an extremely valuable asset to our business and we appreciate all that you do.
Head of Marketing