Apple recently announced its plans for iOS 17, and one of the key features is the Link Tracking Protection (LTP) update. While this update has gained attention from marketers and eCommerce brands, it’s important to note that it will only affect a very small subset of users. Specifically, ONLY those who use Incognito mode on […]
In today’s digital age, social media platforms have become powerful marketing tools for businesses of all sizes. With over 2 billion active users, Facebook is one of the world’s most popular social media platforms, making it an ideal place for businesses to promote their products and services. However, with so much competition on the platform, […]
(Hint: Better But Still Falls Short and Here’s Why…)
The user-agent landscape has turned hostile to advertising as a side-effect of Big Tech’s new focus on privacy
Learn what Facebook is doing about iOS privacy changes, the full info on it’s Conversion API (CAPI) solution